Sunday, 16 March 2008

This Easter, Celebrate Life!

Even if Easter is not part of your culture, let us take our precious time off to celebrate all living things, the natural cycle of birth, life and death and how our interaction with our environment can foster the former or the latter.
Like every commemorative date, we celebrate by consuming food and drinks, giving presents and congregating with our family and friends.
Just as we take into consideration how we will get somewhere (and come back) and we put some thought to plan the time, transport, route, etc, so should we do the same for all the other things we consume during the festive period (and every other day of the year). Have we thought: about how our food, drink and gifts get to us; how they were made and where they came from; where our money is going to and what we are financing? And ultimately, what happens when we've used it all up?
A nice concept that I like to use to think about consumption is that for everything we buy, we are making little investments in our present and our future. What do we want to invest in?
I want to invest my money in things that won't have a big impact on the our environment, those that will mean we are making small steps to reduce poverty or social problems and those which will translate into respect for humans and animals.
That's how big a statement everything we purchase makes: from that morning latte to choosing your holidays, including your cosmetics.
So have a look at your Easter table and see if it makes you feel proud. See what kind of little investments you're making and if the things you're supporting are in line with your values.
If you happened to walk into a Lush shop this Easter and picked up one of our Easter Eggs, make sure they go to a good home and will be used throughly!
During Easter alone, we create an extra 8,000 tonnes of waste just from Easter Egg packaging!
At Lush, we were careful to use as little packaging as possible for our eggs. None of the contents are individually wrapped and the film is a compostable celullose film that will quickly biodegrade in your home compost or buried under the soil.
The cellulose comes from sustainable sources of wood. The company has also planted a 3,000-tree woodland near their manufacturing unit and have done a thorough life cycle assessment of their product. We like to know where our money is going to.
At Lush we like to help you find out what exactly you're buying, where it comes from and make sure it is appropriate to your needs, so that you really know what the little investments you're making when shopping are truly buying.

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